ABOUT US
Starting as a website for the two founders to keep each other accountable and be able to work out together despite living 6000 km apart, ABEL has developed into the new norm for trainers wanting to succeed with coaching in 2020. In 2016 the CTO of ABEL decided that he wanted to be able to continue to work out with and be coached by the CEO, even after leaving Tromsø, Norway to go back to Philadelphia, USA. After testing the web application on 100s of personal training clients with phenomenal results, the two founders decided to create a platform so professional, user friendly, beautifully designed, and powerful that anyone wanting to work as a personal trainer or online coach could make a great living out of it. The two founders are Simon Laugsand, personal trainer and CEO, and Ridge Robinson, computer engineer and CTO. With the belief that personal trainers and nutritionists are the doctors of the future, and the knowledge of how incredibly impactful trainers are on the lives of their clients, they want to make sure that as many people as possible can have access to a knowledgable and caring coach. If you want to know more about the people behind ABEL, who the coaches using ABEL are, and what our purpose as a company is, feel free to check them out below.
The team
ABEL has a multinational team with offices in Tromsø, Oslo, Philadelphia, and Chandigarh. The head office is located in Tromsø to have great proximity to the best management and marketing talents. Tromsø is known for its strong service culture and has a unique group of customer resources called CustomerLove stationed here. In order to compete at an international level in innovation, usability, and software development, we have put together a team of app developers, web developers, and designers from three different continents who work seamlessly together using digital communication. Each of our team members is passionate about creating an engaging experience for our coaches and users. Do you want to talk to any of them? Click on the name to send them an email. We work personally with hundreds of our customers to create the best customer experience.
